Client /

Unilever - Project Sunlight

X

OgilvyOne

Advertising, Social Media Campaign, Social Awareness

THE CHALLENGE

To raise awareness around waste.

THE IDEA

Rather than being prescriptive and dogmatic about social responsibility and waste, we captured artisanal maker movement, DIY trends and topical conversations. We created imagery and told stories on social channels in ways that were shareable and digestible, yet non prescriptive. Our content delivery always engaged core values and generated online conversation. 

THE IMPACT –

The content were distributed across 5 of the brand’s social channels reaching thousands in UK and across 7 global markets. Through information and education, brands can make positive impact on social issues.