Client /

PepsiCo - Live For Now

X

Sense Worldwide

Advertising, Social Media Campaign, User Generated Content, Insights

THE CHALLENGE

Showcasing the Live for Now mindset in each of PepsiCo’s target markets.

THE IDEA

To uncover the real rather than the ideal, we found 50 leading edge creatives from different cities and posed the challenge; $500 and a GoPro.

THE IMPACT

We rolled out authentic Live For Now content for PepsiCo’s Social and developed a creative network to continue to inspire the brand’s products and communications.