Client /

Byron - Proper Hamburgers

X

CP+B London

Advertising, Social Media Campaign, Retail, Branding

THE CHALLENGE

The Byron brand is local to a Londoner, and has a formidable reputation for foodie excellence around their beef burgers, and alternative atmosphere in restaurant. This autumn, Byron has introduced a new chicken burger on the menu. How could we best design a campaign placing the product as the heart of the conversation, while inviting Byron customers to engage with new activations on social channels?

THE IDEA

Chicken vs. Beef

The new chicken burger was named ‘Clucky Balboa’, a parody on the vintage boxing films. This competition brought Byron customers to engage into a battle to champion their favourite burger, while the look and feel of the 1970’s film reference was a perfect match for the aesthetics of the brand. Bespoke snapchat filters were designed to foster the use and distribution of the campaign assets and further the customer in the Byron experience.